The problem with websites of Indian clinics and hospitals

While it is a fact that Indian physicians are highly respected all over the world; and that Indian hospitals are among the very best in the world , because they have the some of the best specialists and equipment in the world, the same cannot be said about their websites. Indian hospitals offer medical services at slightly cheaper costs than those in the US. However, the websites run by even the very advanced hospitals in India lag behind as compared to such elite hospitals as Mayo Clinic and apollohospitals.com is nowhere near mayoclinic.com 

The sad part is that hospital CEOs in India have failed to take advantage of the country’s advanced IT industry . They are neglecting the needs of over 200 million Indians who are actively using the internet. The truth is that thousands of Indian hospitals have functioning websites, but the problem is in the detail; these websites do not have what patients look for - symptoms of various ailments and the treatment options available. If you review these sites, they are filled with information about the hospitals. Patients want information about their health and illness - not about the hospital. This is poor marketing strategy because all surfers who visit hospital websites are potential clients.

Indian physicians and hospital CEOs should therefore pull up their socks and upgrade and review the contents of their websites so as to increase their client base in India and beyond , if they hope to remain competitive in this tech-savvy world.