Sunday, June 16, 2013

The most neglected person in the hospital



The design of hospitals is such that doctors have all the necessary facilities at hand ( such as laboratories, nurses, assistants, instruments, scanners, consultants and specialists ) to help them carry out their duties. However, the same cannot be said of patients, who always have a negative perspective of the hospital and view it as a very uncomfortable place to be in . The good news is that hospitals have started reviewing their facilities and are taking patient complaints seriously. They are upgrading their service delivery to patients , in order to make them feel comfortable , and in the process boost their morale and quicken the healing process.

On a sad note however, visitors remain the most neglected lot in most hospitals . Most institutions view them as a nuisance whose presence in the hospital is a compromise. In fact, it is very true to say that hospital visitors are never accommodated but tolerated. Visiting arrangements in hospitals only serves to complicate matters for visitors, most of whom normally end up on a collision course with hospital staff, with numerous complaints following. What does Dr. Malpani recommend?

The truth is that these visitors will fall sick at some point in life and therefore hospital management should ensure they are treated with dignity and have a reason to choose that specific hospital over others when they require medical care. This is a cheap but effective way of marketing the hospital to potential clients ; and all the hospital needs to invest in are heath education DVDs, reading materials and video streaming of educational documentaries on health, to show visitors that they provide high quality medical services !

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