It is disheartening to see how ill-informed infertile patients are concerning their medical condition, especially in this new world order, where lots of information is available online and can be accessed 24/7 via smartphones. It is even more disturbing when most of these patients happen to be the elite who spend a lot of time surfing the internet , but never bother to do medical research.
Doctors certainly aren’t omnipresent and will therefore never be
able to answer all the questions and complaints of patients all the time. Dr.
Malpani says this is an opportunity that infertile clinics should make the most of. Even though the information available online today online is of large
volume and potentially confusing, IVF clinics should invest money and energy in developing straightforward patient educational materials, so that patients have realistic expectations of their treatment, and do not feel cheated just because their IVF cycle fails.
Providing reliable educational information helps IVF clinics, as their doctors and IVF specialists don't need to spend as much time in educating patients about the procedures. This information can be provided much more effectively through online video, which is a much more engaging medium and ensures patients will remember that they see. They can review this many times as well , to reinforce their learning; and share it with their spouse and family members , if they need to.
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